While other video content sites such as Netflix and iTunes have agreements with traditional media content providers if you are interested in more traditional network products, according to Nielson, YouTube’s reach is greater than any network for adults in the 18-34 year old demographic.
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Popular culture videos and remixes for the cultural scholar advertisements - both embedded in videos for YouTube profit streams and iconic advertisements such as Super Bowl ads - for the advertising and marketing researcher political speeches and political party channels for the political communication scholar historical archive footage of events, media, and speech acts for inquiry into historical communication. The diverse nature of the content provides a bountiful spectrum of objects for research.
According to YouTube, 100 hours of video is uploaded every minute. YouTube can serve as a tool for communication inquiry as well as an object of communication inquiry. Most recently in 2014, YouTube announced that it was starting viral video trends, and users were allowed to submit ideas for trends or memes. Founded in 2005, and acquired by Google in 2006, today it is the largest site for uploading, sharing and viewing video content. YouTube, a web-based commercial video-sharing website serves as a repository for a wide range of global video content.
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